Our Story

From a small startup in Tel Aviv to a global fintech leader — this is the story of eToro.

2007 — The Beginning

Brothers Yoni and Ronen Assia, together with David Ring, founded eToro with a bold vision: to make financial markets accessible to everyone. In a world where trading was reserved for professionals, eToro set out to democratize investing.

2010 — Social Trading is Born

eToro launched its groundbreaking social trading platform, allowing users to see, follow, and copy other traders. This was a paradigm shift — transforming investing from a solitary activity into a collaborative, social experience.

2013 — CopyTrader™ Launches

The introduction of CopyTrader™ revolutionized the industry. For the first time, anyone could automatically replicate the strategies of successful investors with a single click.

2017 — Crypto Revolution

Recognizing the potential of blockchain technology early, eToro added cryptocurrency trading, allowing millions of users to buy, sell, and hold leading digital assets alongside traditional investments.

2019 — Commission-Free Stocks

eToro introduced zero-commission stock trading, further breaking down barriers to entry and reinforcing our commitment to making investing truly accessible to all.

2021 — Going Global

With over 25 million registered users and a valuation exceeding $10 billion, eToro cemented its position as one of the world’s most valuable fintech companies.

Today — Leading the Future of Investing

With 35+ million users across 100+ countries, eToro continues to innovate. From Smart Portfolios powered by AI to advanced social features, we’re building the future of investing — one that’s open, transparent, and social.

Our journey is just beginning.